Online presence
Do your profiles explain what you do?
Many people meet a business for the first time on its Google, Instagram or Facebook profile. In a few seconds they need to understand what you do, whether you serve their area and how to reach you. If any of that isn’t clear, they keep looking. Review your profiles with these five points.
1. A clear description
The first line of your profile should say what you do, with no guessing. Inspiring lines work better after that, once the business is clear.
Example: instead of “We bring your ideas to life”, try “Kitchen and bathroom remodeling in Houston and nearby areas”.
Use the words your customers would search for. If they ask for “kitchen remodeling”, say exactly that, not “home solutions”.
2. Services and service area
Say what you offer and where. If you go to your customers, list the areas you cover. If you have a location, check that the address is right and the map pin sits in the exact spot.
On your Google profile you can add services or products. On Instagram, story highlights can work as a small menu.
If you only see people by appointment, say so too. That way nobody shows up to a closed door.
3. Up-to-date details
Hours, phone number, reference prices and photos. Outdated details create doubt: if your profile says you’re open and you’re not, that person probably won’t come back.
Set a monthly reminder in your calendar to review your profiles. It takes a few minutes and avoids a lot of confusion.
4. Easy contact
Every profile needs a direct way to reach you, and it needs to work. Test the call button, the WhatsApp link and the link in your bio yourself. If you use a page with several links, put the most important one first.
If you get messages on several channels, highlight the one you check most often. One channel where you reply quickly is better than three where messages sit waiting.
5. Consistency across profiles
Your name, logo, phone, address and the way you describe your business should match everywhere. When each profile says something different, people don’t know which one to trust, and your business looks less reliable.
Example: if you’re “Roble Bakery” on Google and “Roble Cakes” on Instagram, pick one name and use it the same way on both.
You don’t have to change everything in one day. Start with the profile where most people find you, then apply the same to the rest.
Checklist
- The first line of each profile says what I do.
- It’s clear what I offer and where.
- Hours, phone and photos are up to date.
- I tested my contact buttons and links.
- Name, logo and details match on all my profiles.
